PPC (Pay Per Click) Marketing
February 10th, 2008 by John Parker
Ok, I know that many of you reading this may tried Pay Per Click or Search Engine Marketing and has failed or known somebody that has.
I’ve been marketing on the internet since 1993 and when PPC began to get popular in the late 1990’s I thought that it was a waste of money, after all it was much easier to get free rankings in the search engines instead of paying to get to the top.
I continued to think that way until I started discussing it with another LO that was successful with it. We spoke and I decided that it was something that I needed to try. I got a cheap website, put some ads on Google and spent A LOT of money that first month…and recieved about 20 leads, out of those leads I closed three loans…
My experiment was successful but I knew that there had to be a better way, so I hired some of the best (very expensive) designers and consultants in PPC business and learned everything I could from them and along the way, I started to teach them a thing or two as well.
What I am going to do is write a series of articles designed to help you learn what cost tens of thousands of dollars and how I lowered my per lead cost from $125 per lead to under $10 and how I can actually control how many I get per day or per month and how you can too.
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