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May 21, 2008

How Increasing Gas Prices Will Help You Get Those Deals Closed!!

Posted in: FHA Mortgage

Gas Price Chart

This is a very popular subject where ever you may live. I use this as a sales tool and it helps sometimes. If I can save someone an extra $150.00 per month doing a rate and term refinance that may get blown off by some customers but now they see that as an extra few tanks of gas!!

I know this may seem trivial but it works. Keep this in mind because I deal with FHA for about 95% of my total loan volume for the past several years I see folks that have real need to save money.

The majority of them are very thankful to save that money and not being stuck in a sub prime loan even though that may be what they had before we spoke. I wanted talk about the gas prices with you guys/gals because I feel if you work it right it will help you connect with your clients and it may even give you a reason to call some of your past clients.

Stay tuned for my next update and we will continue to explore more opportunities with FHA and how to help close those deals!! Here is what I do when I can show my clients extra savings.

First find out what it is that they are looking ot achieve in this refinance. Most likely it will be savings or something of that nature. Current events if brought up in innocent conversation could spark some kind of response that you can work with as a sales tool to better your chances to close that loan.

My example above about the gas prices has been and will continue to be a big attention grabber for a long time. Well if I can show them how to save an extra $150.00 each month or more that is just one more angle I can work to show its worth to them.

Remember it’s you and them and most times it’s over the phone you have to find a way to be professional but create a connection between the two of you that will allow you to stick out in their head especially if they are shopping.

Who would you go with someone that is connecting with you on your needs and helping you solve problems that involve their bottom line or some rate quote from a huge company that is trying to meet their quota and has no time to build that all important word “rapport”.


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